All work
Summer Is Calling
flyadeal · Campaign
Client
flyadeal
Role
Senior Art Director
Scope
Campaign concept, creative direction, shoot direction, social content
A summer campaign turning one family’s journey across six destinations into a scrollable social feed. Each transition mimicked the familiar swipe of a phone, bringing the entire trip together under #SummerIsCalling
The Film
Result
6.5M
YouTube views on the film
11.5X
higher ROAS on purchases, Reels-optimised
12.4X
higher ROAS on add-to-cart
7.5X
increase in purchases
View the full case study
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Meta case study, in partnership with flyadeal and LIVEmena
Six Destinations
Directed and shot as one continuous family trip across six countries.
Baku
Salalah
Sharm El Sheikh
Trabzon
Sarajevo
Tbilisi
The Cutdowns
Six 5-second destination cutdowns, built for the feed.
Baku
Salalah
Sharm El Sheikh
Trabzon
Sarajevo
Tbilisi
Ongoing Content
Four to five months of always-on posts
Polls, sliders and “Add Yours” challenges kept the destinations in front of people long after the film launched, in both Arabic and English.
Credits
Senior Art Director
Alanoud Alabbadi
Production Company
Sadu Media Production
Media Agency
LIVEmena