About
8+ years turning briefs into campaigns
I’m a Senior Art Director based in Jeddah, with 8+ years of agency experience and a career spanning design, art direction, campaign development, and creative leadership
Experience
Jul 2026—Present
Senior Art Director — Focus WPI
Jun 2024—Jul 2026
Art Director — Focus WPI
Oct 2022—Jun 2024
Junior Art Director — Focus WPI
Aug 2022—Oct 2022
Senior Graphic Designer — Focus WPI
Nov 2021—Aug 2022
Senior Graphic Designer — MEMAC Ogilvy
May 2019—Nov 2021
Graphic Designer — MEMAC Ogilvy
Jan 2019—Apr 2019
Co-Op — MEMAC Ogilvy
Education & Recognition
Education
Bachelor in Advertising, Major in Creative Design — University of Business and Technology, Jeddah. Jeddah College of Advertising, Class of 2019
Certifications & Awards
-Maheera Programme, Publicis Groupe/Athar (2025)
-Digital Marketing, Circus Street (2022)
-ILP Programme, YLC Academy (2018)
-Best Filming, UTURN (2018)
-Marketing Communications, IAA (2018)
Leadership & Mentorship
I manage and mentor a creative team at Focus WPI, from junior designers to motion and 3D specialists, translating client briefs into creative proposals and keeping cross-functional teams (client service, motion graphics, 3D) aligned from concept to delivery