All work
UN Tourism General Assembly — Riyadh
Event Branding & Identity
Client
UN Tourism
Role
Art Director & Designer
Scope
Logo, pattern system
A host identity for the UN Tourism 26th General Assembly in Riyadh, bringing together references from Diriyah’s architecture and traditional Al-Sadu weaving across a unified visual system.
Challenge
Create an international event identity that remained distinctly Saudi.
Idea
Bring architectural structure and traditional weaving together in one contemporary system.
My Role
I developed the logo & pattern system
Logo
In Motion
Credits
Creative Director
Ali Naim
Brand Guidelines & Applications
Afnan Makki & Krisron Ronaldo
Motion
Amr Soliman