All work
Joe & The Juice × Riyadh Fashion Week
Pattern Design & Brand Activation
Client
Independent Food Company
Role
Art Director & Designer
Scope
Pattern system, brand activation, packaging, uniforms, environmental applications
A custom pattern that speaks Joe's visual language while telling a Saudi fashion story. Built from Joe's DNA, fashion iconography, and abstract forms of 'JOE / جو' and 'Riyadh'.
